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Legendary Berkeley is the home of the flagship campus of one of the greatest public universities in the world, as well as an epicenter of the 60s counter culture. While a bit tamer than it was in the 60s, it still provokes, entertains, and inspires its residents, students, and visitors from around the world.

Located just ten miles across the bay from magical San Francisco and right next door to blossoming Oakland, it is easily accessible by car, bus, ferry and BART. It is blessed with great physical beauty and unsurpassed views of the Bay and the Golden Gate. It also has the best of SF bay weather, located as it is on the bay directly across from the gate. Fresh Pacific air is the status quo.

Berkeley is a great walking town, with 2000-acre Tilden Park within its boundaries, as well as the square mile of the UC campus. There are also many vibrant neighborhoods and shopping areas each with a character of its own. Accessible public transit makes it easy to go among them.

Perhaps start your trip to Berkeley with a walk on campus, one of America's prettiest, and the west’s Central Park. From discoveries like the wet suit and hot tubs, to the free speech and anti-war movement of the 60s, UC Berkeley continues to change the world and enrich the Bay Area with its passionate students and educators.

But when traveling to Berkeley, it is imperative to explore the food scene. At Chez Panisse, Chef Alice Waters invented California cuisine, which has taken over the world with its emphasis on fresh seasonal produce. Her legacy is alive in the eclectic restaurants all throughout Berkeley, from quirky hole-in-the-walls to modern innovative gastropubs.

Berkeley is full of beauty in many forms. Its awe-inspiring views of the bay from the tangled Berkeley hills give way to stunning homes and landmarks that exemplify craftsmanship. The creativity and vibrancy of the people of Berkeley is, however, what makes this city so unique. Artists, students, activists, scientists, and everything else in between, make Berkeley an invigorating place to be. Powered by its people, Berkeley is always worth the trip.

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Doris Jo Moskowitz

Owner and Operator of Moe's Books • Local Culture & History

Doris Jo Moskowitz is the youngest daughter of Berkeley’s famous bookseller Moe Moskowitz, owner of the legendary Moe’s Books on Telegraph Avenue. Now it is Doris who owns and operates Moe’s, keeping her father’s legacy alive. She performs Early Jazz Standards Monthly at Nabolom Bakery and Pizzeria at 2708 Russell at College and is delighted to join Visit Berkeley for this project. "Perhaps I am a fool to sell books in the year 2017, but I am a devoted custodian of my parents iconic shop which I think of as more of a sibling than a business. Books and ideas are very important to me and I am very proud to be from Berkeley. I am about as local as you can get.

Country Joe McDonald

Musician • Music & Counterculture

Country Joe McDonald straddles the two polar events of the 60s -- Woodstock and the Vietnam War. The first Country Joe and the Fish record was released in 1965, in time for the Vietnam Day Teach-In anti-war protest in Berkeley, California. He sang one of the great anthems of the era, “I-Feel-Like-I'm-Fixin'-to-Die Rag,” to an audience of a half-million at the Woodstock Arts and Music Festival in 1969.

McDonald’s music spans a broad range of style and content. He began his solo career with a collection of Woody Guthrie songs. He went on to produce a musical rendition of the World War I poems of Robert Service, a collection of country and western standards, “Vietnam Experience” in 1985, “Superstitious Blues” in 1991 with Jerry Garcia, and an album of songs about nursing in 2002. In 2007 he put together a song-and-spoken-word one-man show about Woody Guthrie, and followed it up with another about Florence Nightingale.

After 48 albums and more than four decades in the public eye as a folksinger, Country Joe McDonald qualifies as one of the best known names from the 60s rock era still performing. He lives in Berkeley, travels the world and continues to perform live music and sell records.

Greg Mauldin

General Manager • Local Sites

Greg Mauldin's career in hospitality began as a bell attendant in 1992 when he moved to the Bay Area. In 1993, Greg joined Kimpton Hotels as a Bell Captain to different properties and assisted with hotel openings ad guest service training in Portland and Seattle. He was promoted to Assistant General Manager with a focus on creating a new curb to guest room check-in experience in 1997 (before the technology was developed to make that easy!). In 2000, Greg took a sales role at the Sir Francis Drake to round out his experience. In March 2002 he began his career as a General Manager with Joie de Vivre in Mountain View. Greg relaunched the Hotel Montgomery in 2004—a hotel that was the first poured in place reinforced concrete structure in San Francisco’s South Bay and new technology for the time following the 1906 great earthquake and fire. The building was picked up and moved to make room for the Fairmont and holds the record for the heaviest building to be moved on pneumatic wheels. Greg came to Oakland to reposition the Waterfront hotel in 2008 and then moved to Larkspur to reposition the Larkspur Hotel Mill Valley and the Lodge at Tiburon.

In 2011, Greg joined BPR properties as the GM of the Hotel Shattuck Plaza, the first poured in place reinforced concrete structure in the East Bay and new technology for the time following the 1906 great earthquake and fire (see the similarities!). It is a pleasure for him to serve the downtown Berkeley community and the guests that stay with them. Greg says, "as for the giant marble peace sign embedded into the floor at our entrance, what better way to show genuine hospitality, Berkeley style!"

Trevor Cheitlin

Media Intern & Jazz Musician • Local Art & Culture

Trevor served as Media Intern for Visit Berkeley in 2018. Born and raised in the Berkeley hills, he has a special affinity for the city's vast natural spaces, as well as its inclusive performing arts scene, having performed at various points at Berkeley Repertory Theatre, the California Jazz Conservatory, and Freight & Salvage. Somehow, no matter where he goes, he's always drawn back to Berkeley.

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